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Is the price of the Journal indicative of its excellence?

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In the field of consumer behaviour, a common theory that is followed my marketers is that consumers associate price with quality. Higher the price of the product, better its quality. It goes pretty well with the saying “we get for what we pay”. In the current trend followed in academia, open access journals are exorbitantly […]

This entry was posted in Journals on May 18, 2016 by Michelle.

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Is the price of the Journal indicative of its excellence?


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